![]() It feels like something a little more… well, genuine. ![]() This isn't the kind of arch, knowing, post-modern irony we used to see everywhere in advertising. ![]() ![]() Just take a look at Koto's impactful identity for Meatable, a company attempting to return to "harm-free meat" on a sustainable scale, using GT Alpina. Being quarantined has led many of us to question some of the values we take for granted in modernity, and there really does seem to be a shift back to simpler, more innocent times. We'd venture that it's not just rose-tinted glasses, either. ![]() So we've seen the resurgence of classic fonts, most notably Futura Now and Helvetica Now, while the graphic design of everything from websites and album covers, book jackets to poster designs, have been harking back to the good old days with classic typestyles and iconic fonts. ![]()
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